Your blog content must be relevant to someone in order to get the organic traffic you want. This is something you already know, but how can people find it?
As with any marketing strategy, it all starts with planning.
|SEO Strategy to make successfull Blog|
What are your goals for SEO?
Who are you trying to reach and how will you get there?
This will make your strategy more successful.
You should also know that SEO strategies generally deliver results over the medium-to-long term.
Advertisements and sponsored links can provide a quick return, but not the type of return you might expect. SEO often achieves a greater long-term return.
Let's now take a look at SEO's first steps.
- Try to explain your motive first
Your first step in developing your strategy is to identify your goals in optimising your website, blog, and eCommerce. This is done by understanding what SEO can do for you.
- Increase organic traffic
- Get more leads
- Increase sales
- Lower client acquisition costs (CAC).
- Educate the market
- Brand authority can be increased
Always strive to align the SEO goals with your brand's macro objectives. SEO can help increase brand awareness by placing your site in the top positions on Google.
You can set objectives to identify goals and KPIs.
For example, if you are looking to increase your authority, you can use Domain Authority or Page Authority. These KPIs will help you set the goals and tell you when to achieve them.
This will allow you to monitor your progress and identify if you are on the right track to achieving your goal.
A key planning step is to determine your buyer persona.
Who is your strategy for? Who are you communicating to? Who are you bringing into your business?
A buyer persona is a description of a semi-fictitious individual who represents an ideal customer for your brand. They have real questions, problems, and needs that you can solve.
These should be based upon real customer data, obtained through questionnaires and interviews.
When creating buyer personas, you should consider the various needs of customers at different stages of the funnel.
This is evident in the keywords searched: the search terms used are more general towards the top and less specific towards the bottom.
Soon you'll be able to make the most of keywords.
You need to be familiar with the basics of SEO in order to start a strategy.
These help you determine where you are starting from, base your planning, make initial optimisations, and track each action's effect.
We're mainly referring to two essential SEO tools, Google Analytics and Google Search Console.
Google provides both free of charge and will play an important role in measuring your strategy. Let's learn more about them
Google Analytics, a popular data analysis tool, provides many resources to help evaluate the effectiveness of digital strategies.
It can be used in many ways to assist with SEO:
- To build your buyer persona, you must better understand your audience.
- Identify the most popular and highest-performing pages.
- Keep an eye on organic traffic.
- Identify the channels that generate the most traffic (emails, social, organic, etc. ).
- Understanding engagement (rejection rate and pages per visit), session length.
- Track conversions through the SEO strategy.
This is just a small sample of the analysis that Google Analytics provides, covering everything from the planning stages through to the actual implementation of SEO.
To make a Fully SEO Optimised article the best key is to use Schema Markup validated content so that Google Search Bot can easily index your content and apply all Properties..
You can use below website to make FAQ SCHEMA & other also..
In the conclusion I will say that just try to utilise all the SEO utilities given by Google to improve your website presence and rank on Google..
Guest Post Credit goes to - TheGuidances